The BROS Marketing Director is the leader of communication and marketing for all of the company’s outward facing programs. From the broadest perspective, the Marketing Director will coordinate with both the BROS Business Operations Director and Development Director in order to set up an annual marketing calendar for the year. Informed by the Programming Calendar and the annual budget, the Marketing Director will outline the various public-facing campaigns they intend to implement for the purposes of selling tickets, merchandise, promoting fundraising, donor development, promoting company culture and generally meeting all of the company’s budget and mission goals. This calendar will include plans for website updates, social media, email marketing, press releases, video content, promotional events and any other strategies the Marketing Director intends to use to hit their goals.
As each campaign arrives the Marketing Director will work closely with designers, illustrators, animators and videographers to create dynamic and exciting promotional content for the company’s many programs. They will have a budget for each campaign as well as an overall budget for their work. They will work with both volunteer artists and professional artists to get the art and assets they need for accomplishing cross-platform campaigns. They are expected to bring copywriting and editing skills to the table but they will also have access to volunteer copywriters/editors as needed. They will organize and launch each campaign while keeping in close mind the goals for each event and program as communicated by the Development Director, Business Operations Director and Executive Director. They will work directly with the BROS Marketing Captain (volunteer) who will help implement social media strategy, partnerships and content creation.
An example of the annual campaign schedule:
In addition to managing these specific campaigns, the Marketing Director will also cultivate and grow BROS year-round presence in the community via social media, email marketing and in-person appearances at events.
The Marketing Director is flexible and brings a number of skills to the table to accomplish their multi-faceted job. They should have a high level of professional expertise (2-4 years) in at least two of the following areas and should have a working familiarity with all of these skills:
They should also be highly familiar with Google Drive and be able to operate with a high level of organization with the many digital assets they will be responsible for.